Coffee & Clarity Co.
Why You Need a Social Media Strategy
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You’re tired of posting and hoping it works.
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Your engagement is inconsistent - or nonexistent.
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You’re spending hours creating content with no real direction.
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You want to turn followers into customers - consistently.
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You feel like no one really understands your brand voice.
Sound familiar? That’s because most small businesses skip the strategy and dive straight into content… but what’s content without a map?
A Plan With Purpose-Tailored to You, Backed by Data
Running a small business is no joke. You’re wearing all the hats - but when it comes to social media, that "just post something" approach? It’s costing you more than time. It’s costing you visibility, engagement, and growth. That’s where I come in.
I don’t just build social media strategies - I build connection blueprints. Whether you're launching, scaling, or stuck in the dreaded plateau, my custom strategies are built on deep audience insight, brand clarity, and real data. I combine the psychology of buying behavior with the science of content that converts.
Why It Works
Because I blend social media marketing knowledge with buyer psychology, behavior patterns, and the clarity that most “strategists” skip. It’s not just about likes—it’s about loyalty, brand trust, and visibility where it matters.
Why Choose Me?
Because I get small businesses. I’ve run one. I’ve been in your shoes. I know what it feels like to stare at a blank content calendar, juggle a million tasks, and still feel invisible online.
But now? I help businesses like yours rise from scattered to strategic. Every client I work with receives a plan that feels like it was pulled from their own brain—only clearer, stronger, and built to grow.
Plus? I’m not just another “social media manager” pushing trends. I listen. I see the heart behind your business. I bring strategy that feels human—but performs like a well-oiled machine.
What’s Included in Your Custom Strategy Blueprint
Social Media Audit
We’ll take a deep dive into your current platforms, reviewing what’s working, what’s hurting, and where the hidden gold is. Think of it as a clarity reset.
SEO-Optimized Profile Revamp
Custom bio update recommendations to boost visibility, include location-based keywords, and enhance searchability across Instagram, Facebook, and Google Business.
Content Pillar Breakdown
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Personalized Categories – tailored to your business, industry, and audience behavior so every post connects with the right people.
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Plug-and-Play Post Ideas – each pillar comes with ready-to-use prompts and short caption starters (so you’re never stuck wondering what to say).
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Reusable Blueprint – the ideas aren’t one-and-done. You can recycle them again and again with new photos, videos, or client highlights - so your content library keeps growing without more work.
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Balanced Mix – a blend of promotional, educational, engaging, and personal content to make sure your audience sees both your expertise and your personality.
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Scroll-Stopping Variety – examples across different formats: static posts, carousels, reels, and stories - so your feed stays fresh and dynamic.
Engagement Strategy
We don’t just tell you what to post—we show you where to connect. Inside your strategy blueprint, you’ll get:
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Key Categories to Engage With – personalized lists of who to interact with in your niche (e.g., local professionals, industry partners, community hubs).
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Visibility Routines – a simple, repeatable 10-minute-a-day process that boosts your reach and puts your brand in front of the right people.
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Practical Tips – guidance on how to make your engagement meaningful so it turns into real visibility, relationships, and results.
Bonus Strategy Enhancements
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Seasonal Post Prompts
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Pinned Post Strategy (What to pin & why)
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Mirror Prompt Technique (reframe your content from multiple angles)
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Hook banks and CTA upgrades
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"Insta Story Flow" tactics that increase views & interactions
Content Calendar (Optional Add-On)
Want a full month mapped out for you? We’ll include a plug-and-play content calendar based on your industry, goals, and posting capacity - with best times to post for max reach.
Zoom Call Review
Once you receive your strategy, we’ll schedule a Zoom session to walk through the blueprint together, answer your questions, and make sure you feel confident putting it into motion.
Every blueprint is personalized with content calendars, engagement strategies, hashtags, and more.
Ready to create content with a system?
Don’t have time to manage socials yourself?
Important to Know
Your Social Media Strategy Blueprint is a one-time, done-for-you deliverable—fully personalized to your business, your industry, and your audience. It gives you the exact roadmap to create content with clarity and consistency on your own.
This is not a social media management package—no posting, scheduling, or daily engagement is included. But if you’re ready to take the wheel (and just need a map that actually makes sense), this is built for you.
(And if you decide later that you want the content managed for you? That’s when my Social Media Management plans come into play.)